Preetika Rao is an Indian model, writer and actress.
Rao's father owns an advertising agency in Mumbai while her mother is a housewife. Her elder sister, Amrita Rao, is a Bollywood actress. Rao graduated majoring in History from Sophia College, while also acquiring a diploma in advertising and journalism.
While studying in Sophia College, Rao started her modeling career with an advertisement for Cadbury Dairy Milk. She filmed many commercials and did numerous photo shoots. Rao also wrote a Bollywood column with South Side movie magazine in Chennai where she contributed from Mumbai. During her time as a columnist, Rao also contributed as a film-journalist to articles for Mumbai Mirror, Bangalore Mirror, Deccan Chronicle and Asian Age Mumbai.
Rao made her acting debut in the Tamil romantic film Chikku Bukku (2010), where she played the role of a Tamil Brahmin girl from the 1980s settled in Karaikudi who falls in love. To prepare for her role she took Tamil diction lessons from her grandmother, who was born in Tamil Nadu. She then made her debut in the Telugu film industry with Priyudu (2011), which helped her receive offers from film directors in Bollywood. In 2012, Rao quit South movies for a diploma course in screenplay writing from the New York Film Academy.
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